Free Conversion Tracking Tools
Online tools built for offline conversion workflows. Everything runs in your browser — nothing is sent to any server.
SHA-256 Hasher
Hash email addresses, phone numbers, and names using SHA-256 — the format required by Google Ads Enhanced Conversions, Meta CAPI, and other ad platform APIs. Batch mode included.
Use tool →GCLID Decoder
Decode and validate Google Click Identifiers (GCLIDs). Check if a GCLID is well-formed, estimate expiration, and detect truncation or encoding issues.
Use tool →E.164 Phone Formatter
Convert phone numbers to E.164 international format — the standard required by all ad platform APIs. Supports US, CA, UK, AU, and custom country codes. Batch mode included.
Use tool →CSV Validator
Validate your offline conversion CSV files against Google Ads, Meta, Microsoft Ads, or TikTok format requirements. Per-row validation with fix suggestions.
Use tool →Conversion Value Calculator
Compare revenue and ROAS scenarios with lower, unchanged, or higher conversion volume. You choose the assumptions.
Use tool →Click ID Tester
Inspect a URL for click ID parameters — GCLID, GBRAID, WBRAID, MSCLKID, FBCLID, TTCLID — plus UTM parameters.
Use tool →Conversion Lag Calculator
Estimate whether your sales cycle fits within each platform's lookback window. Visual timeline shows click-to-conversion-to-upload deadlines.
Use tool →Platform Comparison
Compare Google Ads, Meta, Microsoft Ads, and TikTok side-by-side: click IDs, lookback windows, processing delays, Enhanced Conversions support, and more.
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