Click ID Parameter Tester
Inspect click ID and UTM parameters in a URL. This checks presence only—not ID validity, CRM storage, or attribution.
Why Capturing Click IDs Matters
Click identifiers are the critical link between an ad click and a downstream conversion. Without them, ad platforms cannot attribute offline conversions (phone calls, booked jobs, signed contracts) back to the specific click that generated them.
Click ID Comparison
| Click ID | Platform | Purpose | Expiration |
|---|---|---|---|
| GCLID | Google Ads | Primary click tracking | 90 days |
| GBRAID | Google Ads | App campaigns (privacy-safe) | 30 days |
| WBRAID | Google Ads | Web campaigns (privacy-safe) | 30 days |
| MSCLKID | Microsoft Ads | Primary click tracking | 90 days |
| FBCLID | Meta (Facebook) | Click tracking | 7 days |
| TTCLID | TikTok | Click tracking | 28 days |
How to Capture Click IDs
- Hidden form fields — Add a hidden
<input>that reads the click ID from the URL on page load - First-party cookies — Store the click ID in a cookie so it persists across page views
- Call tracking tools — CallRail, CallTrackingMetrics automatically capture click IDs from the referring URL
- CRM integrations — HubSpot, Salesforce can capture click IDs natively with configuration
For detailed implementation, see How to Capture GCLID in Hidden Form Fields.
Frequently Asked Questions
This tool detects all major ad platform click identifiers: GCLID (Google Ads), GBRAID and WBRAID (Google Ads privacy-safe), MSCLKID (Microsoft Ads), FBCLID (Meta/Facebook), and TTCLID (TikTok). It also detects standard UTM parameters (source, medium, campaign, term, content).
If your website, CRM, or call tracking tool isn't properly capturing click IDs, your offline conversion uploads will fail with errors like CLICK_NOT_FOUND. This tool checks only the pasted URL. To test the full chain, submit a test lead and check that the same ID appears in your CRM and upload data.
The most common methods are: (1) Hidden form fields that automatically pull the click ID from the URL, (2) First-party cookies that persist the click ID across page views, (3) Call tracking tools like CallRail or CallTrackingMetrics that capture click IDs automatically from the referring URL.
GCLID is Google's original click identifier for cross-site tracking. After iOS 14.5, Google introduced GBRAID (for app campaigns) and WBRAID (for web campaigns) as privacy-preserving alternatives. All three can be used for offline conversion uploads, but they must be sent in the correct API field.