Your Ads Are Working. Now Prove It.
You know your Google Ads campaigns drive real business — phone calls that become booked jobs, leads that close at $5,000+. But leadership sees clicks and impressions, not revenue. TUOCA bridges that gap automatically.
The Data That Proves ROI Lives Outside Google Ads
Your ad platform tracks clicks. Your CRM tracks revenue. The gap between them is where your credibility lives — and dies.
"Are Our Ads Working?"
Leadership asks the question every marketer dreads. Google Ads shows 200 clicks. Your CRM shows 15 booked jobs. But you can't connect the two in any report they'll trust.
Invisible Attribution
Google Ads shows 200 clicks. Your CRM shows 15 booked jobs worth $75,000. But the connection is invisible — you can't prove which clicks drove which jobs.
Blind Bidding
You're running tROAS bidding, but Google has no idea what a conversion is actually worth. A $200 service call gets the same bid treatment as a $15,000 roof replacement.
Close the Loop Between Ads and Revenue
TUOCA connects your business data to your ad platforms automatically — so every click gets the attribution it deserves.
Automatic CRM → Google Ads Pipeline
Connect your call tracking or CRM once and TUOCA handles the rest. Data flows automatically on your schedule — hourly, daily, or weekly. No more downloading CSVs, reformatting columns, or uploading files manually. Set it up in 10 minutes. Never touch it again.
Revenue Attribution for Smart Bidding
When Google Ads knows that Click A generated a $12,000 job and Click B generated a $200 drain clearing, Smart Bidding optimizes accordingly. tROAS and Maximize Conversion Value strategies become dramatically more effective because they have real revenue data — not proxy signals.
Dashboards Leadership Will Believe
The conversion data flows directly into Google Ads — which means leadership can see revenue attribution in the same platform they already monitor. No custom reports, no trust issues. "Campaign X drove $47,000 in closed revenue this month" — straight from Google Ads reporting.
10-Minute Setup. No Developer Needed.
Connect your data source with a guided wizard (API key or OAuth). Connect your ad platform (OAuth — click, authorize, done). Build your first relay with the visual editor. The entire setup takes less time than your morning standup. No API documentation. No code. No IT ticket.
What Changes When You Close the Loop
- Report on clicks and impressions
- Google optimizes for "any conversion"
- tROAS treats all leads equally
- Leadership questions ad spend
- Budget reviews are stressful
- Report on closed revenue per campaign
- Google optimizes for real business value
- tROAS bids more for high-value leads
- Leadership sees direct ROI numbers
- Budget increases are justified by data
Works With Your Stack
Whatever call tracking, CRM, or ad platform you use — TUOCA connects it.
Data Sources
Destinations
In-House Marketer Questions
No — TUOCA is designed for marketers, not engineers. Connecting your data source (CallRail, CTM, ServiceTitan, Jobber) takes 2-3 minutes with a guided wizard. Connecting Google Ads or Meta uses standard OAuth — click, authorize, done. Building your first relay takes under 10 minutes with no code.
Once TUOCA is uploading offline conversions, Google Ads can attribute real revenue to specific campaigns, ad groups, and keywords. Instead of saying "we got 200 clicks," you can say "Campaign X generated $47,000 in closed revenue this month." The data appears directly in Google Ads reporting — no custom dashboards needed.
This is where TUOCA makes the biggest impact. Smart Bidding strategies like tROAS and tCPA rely on conversion data to optimize. Without offline conversion data, Google optimizes for proxy signals (clicks, form fills). With TUOCA feeding real revenue data, Google can optimize for actual business value — which typically improves ROAS by 20-40%.
Absolutely. Start with the Free tier — upload a CSV of past conversions to verify the workflow. Then upgrade to Solo for automated relays with up to 3 connections. If you grow to manage multiple business units, Pro supports 3 clients and adds Fusion Relays for revenue attribution.
After uploading, Google Ads typically processes conversions within 3-24 hours. You'll see them appear in the "Conversions" column under the click date (not upload date). For Smart Bidding to fully adapt, Google recommends at least 30 conversions over 30 days — most businesses hit that threshold in the first week.
TUOCA connects to CallTrackingMetrics, CallRail, ServiceTitan, Jobber, and any system that supports webhooks. If your CRM or phone system can export data, TUOCA can ingest it. Manual CSV/Excel uploads are also available on every plan — including Free.