How to Send CallRail Conversions to Google Ads

CallRail is the most popular call tracking tool for service businesses running Google Ads. Sending CallRail call data as offline conversions to Google Ads enables Smart Bidding to optimize for phone calls that become actual revenue.

This guide from The Upload Offline Conversions App (TUOCA) covers three methods: CallRail’s native integration, manual CSV export, and TUOCA’s automated relay pipeline.

What CallRail Captures

When a Google Ads click leads to a phone call on your website, CallRail captures:

Data Point	Captured Automatically?
GCLID	✅ Yes (via DNI)
Caller phone number	✅ Yes
Call duration	✅ Yes
Call recording	✅ Yes (if enabled)
Call date/time	✅ Yes
Landing page URL	✅ Yes
Call tags (qualified, etc.)	Manual or via AI
Revenue / job value	❌ No (lives in CRM)

Key insight: CallRail has the GCLID and the caller’s phone number, but NOT the revenue. Your CRM (ServiceTitan, Jobber, HubSpot) has the revenue but NOT the GCLID. This is why Fusion Relays exist.

Method 1: CallRail’s Native Integration

CallRail has a built-in Google Ads integration:

Setup

1. In CallRail, go to Settings → Integrations → Google Ads
2. Click Connect and authenticate with your Google Ads account
3. Select your conversion action
4. Choose which calls qualify as conversions (e.g., calls > 60 seconds)

Limitations

Feature	CallRail Native	TUOCA
Send call conversions	✅	✅
Include revenue data	❌	✅ (via Fusion Relay)
Custom filtering	Basic (duration only)	Advanced (tags, disposition, custom fields)
Multi-platform	Google only	Google, Meta, Microsoft, TikTok
Enhanced Conversions	❌	✅
Deduplication	Basic	Advanced (order ID, cross-relay)

CallRail’s native integration is good for basic call tracking. TUOCA adds revenue attribution, multi-platform support, and advanced filtering.

Method 2: Manual CSV Export

Step 1: Export from CallRail

1. Go to CallRail → Activity
2. Filter to the date range you want
3. Click Export → CSV
4. Open the exported file

Step 2: Format for Google Ads

Transform the CallRail export into Google Ads format:

Google Click ID,Conversion Name,Conversion Time,Conversion Value,Conversion Currency
EAIaIQobChMI...,Phone Call Lead,2026-04-10 14:30:00-05:00,0.00,USD
CjwKCAjw...,Phone Call Lead,2026-04-11 09:15:00-05:00,0.00,USD

Note: Without CRM data, you can’t include revenue values — conversions upload with $0 value (or a default value). This limits you to conversion counting, not Value-Based Bidding.

Step 3: Upload to Google Ads

1. Go to Google Ads → Goals → Conversions → Uploads
2. Click + to upload
3. Select your CSV
4. Review and click Apply

Method 3: TUOCA Automated Relay (Recommended)

Standard Relay (Calls Only)

Connects CallRail directly to Google Ads:

CallRail → TUOCA → Google Ads

Setup:

1. Connect CallRail as a data source in TUOCA
2. Connect Google Ads as a destination
3. Select your conversion action
4. Configure filters (e.g., only calls tagged “Qualified”)
5. Set schedule (daily)
6. Activate

Fusion Relay (Calls + Revenue)

Combines CallRail call data with CRM revenue data:

CallRail (GCLID + phone) ──┐
                             ├── TUOCA Fusion → Google Ads (GCLID + $$$)
ServiceTitan (phone + $$$) ─┘

Setup:

1. Connect CallRail as Source A
2. Connect ServiceTitan (or Jobber/HubSpot) as Source B
3. Configure phone number as the match field
4. Map revenue field from Source B
5. Connect Google Ads as destination
6. Set schedule and activate

Why Fusion Relays Are Better

Metric	Standard Relay	Fusion Relay
Upload data	GCLID + “call happened”	GCLID + actual revenue
Conversion value	$0 (or default)	$4,500 (real job value)
Smart Bidding signal	“This click generated a call”	“This click generated $4,500”
Bidding strategy	Target CPA only	Target ROAS, Maximize Conv. Value
ROI visibility	Unknown	Measurable (ROAS)

Verifying GCLID Capture

Before setting up any integration, verify CallRail captures GCLIDs:

1. Click one of your Google Ads in an incognito window
2. Call the tracking number on the landing page
3. In CallRail → Activity, find the call
4. Check for “Google Click ID” in the call details
5. If the field is populated → GCLID capture works ✅
6. If empty → check that DNI (dynamic number insertion) is enabled

Also use the Click ID Tester to verify from the website side.

Filtering Best Practices

Not every call should be an offline conversion. Configure filters to upload only qualified calls:

Filter	Why
Duration > 60 seconds	Filters out hangups, wrong numbers
Tag = “Qualified Lead”	Only human-verified quality calls
Tag ≠ “Spam”	Excludes robocalls
Source = “Google Ads”	Only sends Google-attributed calls
First-time caller	Avoids counting repeat callers

TUOCA’s Filter Builder supports all of these filtering rules.

Next Steps

1. ✅ Verify GCLID capture in CallRail
2. ✅ Decide: Standard relay (calls only) or Fusion relay (calls + revenue)
3. ✅ Connect CallRail to TUOCA
4. ✅ Configure filters and schedule
5. ✅ Monitor the first week of uploads