Processing Delays by Platform: Upload to Report Timing

Quick reference for offline conversion processing timelines across all major ad platforms.

Processing Times

Platform	Min Click-to-Upload Delay	Typical Processing	Max Processing	Event Window
Google Ads	6 hours after the click	About 3 hours	Under 12 hours, or 72 hours for a braid	90 days after the click
Meta	Near real-time	Minutes	4 hours	7 days after the event
Microsoft Ads	4 hours	4-8 hours	24 hours	90 days
TikTok	Near real-time	Minutes	4 hours	Keep the click ID at least 28 days

End-to-End Timeline

Google Ads Example

Hour 0 (9:00 a.m.): User clicks the ad
Hour 3 (noon):     Too recent. Wait.
Hour 6 (3:00 p.m.): Ready to upload
About 3 hours later: The conversion usually shows in reports, on the click date
A GBRAID or WBRAID row can take up to 72 hours

Meta Example

Minute 0:  User clicks ad
Minute 1:  TUOCA sends CAPI event
Minute 5:  Meta processes event
Minute 5:  Event appears in Events Manager

Batch Upload vs. Real-Time

Approach	Latency	Platforms
Real-time / streaming	Minutes	Meta (CAPI), TikTok (Events API)
Batch upload	Hours	Google Ads (API), Microsoft (API)
CSV upload	Hours + manual	Google Ads, Microsoft (manual UI)

TUOCA Upload Timing

TUOCA balances freshness with platform requirements:

• Meta/TikTok: Near-real-time (as fast as data sources provide)
• Google Ads: After 6-hour minimum delay from click
• Microsoft: After 4-hour minimum delay from click

See Lookback Windows by Platform for maximum upload windows.